Son La:Mrs. Lattana Sihalat, Chargé d'Affaires of the Lao PDR to Vietnam, attended the opening ceremony of the 2nd Son La Coffee Festival 2026 in Son La Province, northwestern Vietnam, on October 10.

According to Lao News Agency, the festival, themed 'Son La Arabica - Going Global,' aims to promote Arabica coffee from the province, expand market opportunities, and bolster the development of the local coffee industry.

The event includes various activities such as an exhibition titled 'Son La Coffee - Connecting Values, Sustainable Development,' the Son La Arabica Master Cup competition, and a seminar focused on sustainable and ecological coffee production. Additionally, a business-matching conference is being held for coffee products.

Visitors can also enjoy the Son La Arabica Melodies concert, participate in a 'From Farm to Cup' coffee farm experience, and engage in a farmer skills competition. The festival also features cultural, tourism, and promotional events.

Son La Province, recognized for its conducive climate and soil, has successfully made Arabica coffee a signature agricultural product. This crop is increasingly crucial for local livelihoods and the agricultural economy.

The festival serves as a platform for producers, businesses, and stakeholders to promote coffee products, exchange expertise, and explore opportunities for expansion into both domestic and international markets.