Beijing: As part of the 2025 Study Tour and Exchange Program organized by the China International Press Communication Center (CIPCC), more than 40 foreign journalists from the Asia-Pacific, Eastern Europe, Central Asia, and Eurasia regions visited the 31st China Content Broadcasting Network Exhibition (CCBN 2025). Among them were two Lao journalists representing the Lao News Agency and Luang Prabang Provincial Radio and Television Station.

According to Lao News Agency, the exhibition was held from April 22 to 25 at the Beijing International Convention and Exhibition Center. It was hosted by the Academy of Broadcasting Science under the National Radio and Television Administration. During the tour, exhibitors guided the media delegation through the latest advancements in AI-powered content production, showcasing innovations in broadcasting, entertainment programming, and advertising. The exhibition featured hundreds of tech companies, industry partners, and businesses, highlighting cutting-edge products and solutions.

Mr. Huafen Shi, General Manager of CCBN, highlighted the exhibition’s role as Asia’s premier event for content, media, entertainment, and technology. He remarked on CCBN’s dual role as both an observer and a driving force in the industry’s evolution. He also noted the commitment to innovation and empowerment, emphasizing the growing global influence of Chinese enterprises amid China’s economic resurgence.