Vientiane: Last week, the Ministry of Education and Sports (MoES), with support from the Government of Australia through the BEQUAL program, has begun filming the first story of a new national campaign to promote education across Laos. The Research Institute of Educational Sciences (RIES) under MoES is leading the production of the campaign.

According to Lao News Agency, the first story, titled “Two Paths,” is an emotionally powerful film and the first in a series of inspiring videos designed to reignite a passion for learning and encourage students to remain in school.

Mr. Outhid Thipmany, Deputy Director General of the Research Institute for Educational Sciences, stated that the MoES, with support from the government of Australia, is leading this nationwide effort to change perceptions about education. The campaign aims to motivate students to continue their studies, reassure parents about the benefits of education, and honor the vital role teachers play in building the future of Laos.

Ms. Vanessa Hegarty, First Secretary of the Australian Embassy, noted that the campaign addresses a pressing education crisis in Laos, where students withdraw from school due to doubts about the value of education in securing a job or building their future. The “Two Paths” story vividly portrays the contrasting futures of young people who choose education and those who do not.

The filming of the first story is being carried out by the MoES’ Information Media Center with enthusiasm and professionalism. The team is dedicated to bringing this important message to life across the country.

Adding a unique voice to the project, Payengxar Lor, the first Hmong woman to represent Laos at the Miss Universe competition and a well-known education advocate, has volunteered to be the narrator of “Two Paths.” Her commitment to the campaign lends authenticity and warmth to the story.

Mr. Outhid concluded that education goes beyond individual success, serving as the foundation for national development. The campaign aims to inspire families and communities to see education as a vital investment in the future.

As filming continues, the team looks forward to sharing “Two Paths” and other stories with audiences across Laos. The campaign will be broadcast on national television, shared on social media, and used in community outreach by National Assembly members. Videos will also be made available to teachers, pedagogical advisors, and education officials to support local advocacy in schools and villages.