London: TikTok plans to raise its investment in the UK, its biggest community in Europe, with the creation of 500 more jobs, the Chinese-owned social media giant announced Monday. The announcement comes at the start of London’s Tech Week, which sees British Prime Minister Keir Starmer welcoming some of the sector’s biggest firms.
According to Lao News Agency, TikTok’s UK workforce will grow to 3,000 this year with the addition of more than 500 jobs. The company revealed that it is investing in a new London office, set to open next year, which will be significantly larger than its current UK head office. This expansion will bring TikTok’s investment in UK infrastructure to around £140 million ($190 million).
The platform’s statement highlighted that around half the UK population, more than 30 million people, use TikTok each month, making it the platform’s largest user-community in Europe. Adam Presser, director of TikTok UK and global head of operations and trust and safety, expressed the company’s commitment to increasing its investment and presence in the UK through direct investment in jobs and innovation, as well as the wider economic contribution from British businesses on TikTok.
Despite being under scrutiny from Western governments over concerns that personal data could be used by China for espionage or propaganda, TikTok continues to emphasize its commitment to safety. Presser reiterated the company’s dedication to creating a secure digital space to support creators, entrepreneurs, and the wider economy, highlighting significant investments in safety.
